Not exactly the type of girl who'd take hours to choose every piece of clothing or obsess over every strand of hair that's not in place, but is instead one who lives life to the fullest and leaves a sparkle wherever you go?
Yes, we're talking about you, the elusive but iconic Singapore girl next door.
Beautiful, pragmatic and intelligent, you know your value doesn't just lie in the exterior but in your brains, your personality, and the connections with people that you've carefully cultivated over the years.
You love experimenting with different looks once in a while, but spending too much time on beauty is just not your thing.
You believe style should follow who you are and not the other way around.
If that sounds like you, Congratulations!
One of Beauty Undercover's favourite hair salons, Chez Vous Hair Salon has just launched their new Anti-Damage Movement Perm to help you become the most beautiful version of yourself.. without taking too much time on hair maintenance.
Read on to find out how they manage to do that.
There are perms that make your hair look like a Glamorous Princess but that's not the aim of this one. Knowing how you girls-next-door are constantly busy with your jobs and family, the Anti-Damage Movement Perm intentionally uses proprietary hair sectioning techniques to create effortlessly airy waves with a lazy curl.
The result? Waves that are stylish and extremely on trend, perfect for the girl-next-door who wants some pizzazz without the fuss or maintenance.
With easy-breezy waves that look more natural than contrived, you'll find that this new hairstyle works easily with a casual wardrobe such as a white button-down top, timeless denim shorts or perhaps gingham dresses!
Traditional perms are notorious for causing damage to your hair, so we aren't surprised to hear some of you say, "Why spend money on perming your hair if the process hurts your hair in the long run?"
The people at Chez Vous Hair Salon totally get that, a reason why they've been spearheading the industry in finding a low-damage way of perming hair. 3 years of hard work later, they've finally unveiled the Anti-Damage Movement Perm that minimizes damage in 3 major ways:
i) No swelling of hair due to low pH
The hair's natural pH level is between 4.5 to 5.5 but conventional perm lotions use reducing agents that only work between pH 7 to 10. When these perm lotions are applied onto our hair, the cuticles will swell leading to irreversible internal and external damage. For the first time, Chez Vous Hair Salon uses a perm lotion containing Glyceryl Monothioglycolate that works at a pH level of 4.7 to 5.2. Hence it can alter existing hair bonds and shape it without hurting your hair's cuticles!
ii) Lower temperatures reduces damage to the hair
The perm also requires hair to be heated up to 60-90 degrees Celsius vs the usual 100-140 degrees Celsius. This drastically minimises hair damage.
iii) Infused with treatment ingredients
On top of keeping damage to a minimum, Chez Vous' new perm method jam-packs the new perm with premium hair treatment ingredients that leaves your hair feeling better than before. This includes Erucalactone, Cationized Keratin, Plant derived Amino Acid, Cystine, Glutamic, plant-derived CMC, Malic Acid, Ceramides - all of which repairs the hair internally and externally, promotes moisture retention, retains hair elasticity, and protects the cuticles.
Instead of hurting your hair, you'll probably find your hair feeling softer, smoother and shinier... AFTER the perm.
Knowing how Girls-Next-Door prefer to spend their time living their life, building their career and becoming a better version of themselves, Chez Vous Hair Salon has specifically created this perm to suit your lifestyle.
This means more natural waves that are easier to style (just apply a curl glossing gel and blowdry with your fingers!) and no restrictions on your future hair services! You don't have to worry about not being able to rebond, do keratin treatments, or even re-perm your hair every 3 months to create your desired texture afterwards because this perm is just designed to be like that: easy, limitless and free.
All you need to do is to use the homecare treatment included FOC with the perm after you wash your hair, apply curl cream afterwards and blow dry your hair... and you can have hair that looks like this on a daily basis... at home!
This is the case even if your hair is mildly-bleached, highlighted, keratin-treated or previously rebonded. As long as your hair is not severely damaged, bleached or coloured with Henna previously, Chez Vous' new Anti-Damage Movement Perm can work for you.
With so much technology packed into this perm, it is no wonder why Her World has just newly crowned Chez Vous' Anti-Damage Movement Perm as the Best Perm for Airy Movement in 2020! Want to know exactly how this perm works?
We follow Agent V on her visit to Chez Vous Hair Salon for the most advanced perm in Singapore available today.
Hello, I'm Agent V!
I do love to dress up, try out whatever new makeup there is on the market, and spend my time scrolling through IG for beauty inspo, but God knows I'm far from being the princessy type of girl.
To me, Beauty is all about Confidence. If you feel beautiful, then you are beautiful.That however doesn't give you the licence to be lazy. ~ Agent V
As a beauty lover, I can tell you that looking confident and beautiful requires you to put in SOME effort; anyone who tells you otherwise is lying!
What you may not know however is that you can actually REDUCE the effort taken if you go for the right service.
Take me for example. I'm an eyebrow embroidery artist at @inkgoddess.sg.
We all know that eyebrows are the MOST IMPORTANT part of the makeup process. Drawing your eyebrow makeup right can add definition and even change the shape of your face. Draw it wrong and you can look like La Bi Xiao Xing or Crayon Shin Chan.
Not exactly the look most of us girls like to go for.
What eyebrow embroidery does is to give you a shape you can follow, so even if you're not that aesthetically inclined, you can still draw your brows perfectly.
The same applies to hair, I think.
I'm always a little salty when I see friends whose hair is gorgeously curly. Isn't it unfair to have others looking so fabulous effortlessly and mine just limply sticking to the face?
If I want to look good, I actually have to put in effort to style my hair, which I do... very occasionally.
As you know, styling TAKES TIME. That's about 10-15 minutes you can never get back EVERY SINGLE TIME.
That's why I was so happy when I finally discovered perms.
After I permed my hair, I could literally #wakeuplikethis as long as I condition my hair regularly and apply curl lotion whenever I blowdry my hair.
Sounds simple? Absolutely.
Curiosity however killed the cat.
As my squad started bleaching their hair, FOMO made me jump on the bandwagon and do the same.
The colours looked good lah but TBH, I was not so happy about how bleaching made my hair go limp, dry and just plain messy.
Most importantly, I realized that I cannot perm my hair after bleaching it.
Kinda bummed with the lack of volume, I stopped bleaching and began growing out the bleached parts. It was only recently I tried to go for a perm again... but it just didn't look like what I had before.
Instead, my hair turned out to be this dry, lifeless mess with so many tangles, it's a pain just to comb through it.
Looking at the mirror one day, I wondered to myself.
What can I do to tame this mess and make it easier to get texture and volume without styling?
Call it serendipity. I saw Chez Vous Hair Salon's post requesting for models on that very day. They had this new Anti-Damage Movement Perm that can perm even damaged bleached hair like mine! Excitedly, I sent them a DM.
YAAAAAS! Must be my lucky day coz they actually replied.
Before they could change their mind, I arranged the appointment for a weekday.
I couldn't help but let out a "wah.." when I first stepped into Chez Vous Hair Salon.
Silently of course. Can't have everyone think I'm some toots.
But I can definitely tell you... this place is UPZ.
And I don't just say it because it's in Orchard. The entire place just looks so.. futuristic and pretty. I like it.
The moment I sat down, I had not one but TWO stylists come to take a look at my hair. I was lowkey worried that they would reject my hair coz it's too damaged but very lucky for me, the Anti-Damage Movement Perm is legit. Both Luis and Oscar did a thorough examination of my hair texture, elasticity and history before giving my hair a stamp of approval.
YES, WE CAN GO AHEAD!
The 1st thing they did was to prep my hair with the in-house formulated treatment before the haircut. This way, my hair can absorb the goodness and be treated during the haircut itself. These people certainly used their brains!
This pre-treatment includes a plethora of ingredients such as amino acids and proteins to strengthen my hair as well as malic acid to boost elasticity.
Given that my hair is already so cui, I know I definitely need it.
After application of the pre-treatment, Luis gave my hair a few snips to cut off the split ends and create layers for more flowy waves.
Immediately after, I was escorted to the hair wash area where the assistant gave me one of the most amazing head massages I've experienced in my life.
He massaged the acupoints at just the right places, with just the right pressure that I couldn't help but close my eyes and fall into slumber... at least for a while. That wasn't all. After the wash, he applied a mask made up of behe.. something-unpronounceable onto my hair for even more intense hydration.
(I clarified with Chez Vous later on and the mask is actually made up of a premium ingredient called Behenamidopropyl Dimethylamine.
Well, hope I'm spelling it correctly. It looks so complicated.. must be good stuff!)
Next, it's time to start the perm. The Chez Vous Anti-Movement Perm uses the newest perm lotion: the Advante Perm that have been highly raved for its low-damage formula that creates effortlessly-looking waves.
As the stylists had already done pre-treatment on my hair, friction and static on my hair is minimized, allowing the perm lotion to penetrate faster and more effectively.
The perm lotion is then left on the hair for 15 minutes or so.
For normal perms, stylist can usually use their eyes to check if the hair is sufficiently processed (due to hair damage) but because this perm lotion doesn't damage hair cuticles as much, the change is no longer visible. To make sure that processing is complete, Luis curl small sections of the hair.
If the hair is sufficiently processed, releasing the rods will allow the hair to bounce back afterwards... like this!
Looks like my hair is ready to proceed to the next step.
After washing off the perm lotion, Luis began curling up my hair.
He sectioned my hair and curled my hair inwards, giving it more of a C-Curl style, so that it would be easier for me to manage at home.
Then, the rollers were secured in place.
All I need to do now is to wait for 20 minutes as heat is applied.
Then, it was time to set the perm with the neutralizer, which by the way is also packed with more treatment.
After dousing my hair with neutraliser, I am just one step away from the final reveal!
I can't wait to see the final result!
What do you think?
For me, this deserves a 10/10.
It contours my face and hides all I want to conceal to give me the sensual look I was going for.
I'm just really puzzled... is this a perm or a treatment?
How is it possible that my hair actually feels smoother and healthier after the perm?
And so bouncy too!
Not trying to flex but MY HAIR IS LIT!
In just 3 short hours, Chez Vous Hair Salon managed to revive my hair volume and texture with a perm as gorgeous as this, something other salons were not able to do so before!
So a huge THANK YOU to the team at Chez Vous!
Wonder how my perm holds up weeks later?
Wonder no more.
Can you see the volume and texture... definitely more than what I could ask especially given the fact that I didn't do much to maintain it.
So yes, I don't care how much you charge, Chez Vous.
As long as you guys can make me look this good all the time, I know I'm definitely coming back.
Itching to try out the new Anti-Damage Movement Perm from Chez Vous Hair Salon? There is a limited time introductory price for this perm.
Chez Vous is the MOST reviewed hair salon on Beauty Undercover and definitely among our most trusted, so you can be sure that they will be able to get you your dream curls!