BBO is the Secret Weapon Stylists Use to Revive Ultra Damaged Hair.

Published on Dec 27, 2020

The new year is upon us, and many of us are looking for a total transformation to leave behind the strangeness of 2020. No matter what hairstyle you choose to go for, however, even the most gorgeous will be marred by tangles and frizz if your hair health isn't optimal. 

Thankfully, technology has advanced to such an extent that even if you've bleached or permed your hair a dozen times, there are options for you to restore softness and smoothness to your strands. And the latest that have been trending in the recent couple of years is none other than BBO or Brazilian Blowout. 

What is Brazilian Blowout (BBO)?


BBO is the short-form for Brazilian Blowout, a type of keratin treatment where liquid keratin is applied and sealed around your hair to create a protective layer around each strand, effectively diminishing frizz, sealing the cuticle, and protecting against any external damage. The smoothing treatment comes from Brazil, and uses ingredients such as camu camu, annatto seed, and açai berry to give your hair an unbelievable shine. 

Before and After Brazilian Blowout

To be honest, this treatment is not new.  It does however come from the other side of the world (South America) and so came to Asia much later than its rival system: rebonding. 

Unlike Rebonding, BBO preserves your natural curls


Anyone who asked their hairstylists for options to remove frizz in the 1990s would very certainly be recommended to go for Japanese rebonding, a process which breaks existing bonds and removes curls for permanent de-frizzing. While the frizz is gone immediately after rebonding, it can look pretty bad months later when hair regrowth results in a strange delineation between wavy new hair and stick straight hair ends - a irreversible service that will probably require you to come back for regular rebonding touch ups every couple of months. 

Brazilian Blowout Preserves Curl

That is fortunately not the case with BBO. Instead of permanently changing your natural hair texture, Brazilian Blowouts focus on coating your locks to create a protective layer around each strand. This means that they retain your curls for as long as the coating remains; once the layer of Keratin fades off, your natural curls will be back in its glory. Do Keratin Treatments frequently and you'll find that your hair remains less frizzy compared to before as the layer of Keratin builds up to keep it frizz-free. 

BBO doesn't damage hair, the way rebonding does


While boasting the maximum straightening effect, the way rebonding achieves straightness is via breaking down existing hair bonds before restructuring them. This is bound to damage your hair, making it more brittle over time. If your locks are already bleached or otherwise badly traumatised, rebonding could drive the final nail into your coiff's coffin, with strands breaking off left and right, even melting during the process.

What can stylists do to hair that has been very damaged then? In recent years, BBO has emerged to be the the secret weapon for more advanced stylists. By coating each strand with an extra resilient layer, BBO allows hair to be combed through more easily and grants it a silky mirror-like surface, breathing new life into your hair. 

No Damage Brazilian Blowout

BBO revives super-damaged hair instantaneously


Because the treatment ingredients are naturally derived and come in smaller molecules, they permeate hair more quickly and deeply. So while keratin treatments and rebonding will require you to refrain from washing, tying  and heat styling so as to give your locks time to properly settle into their new form, a Brazilian Blowout has an almost instantaneous effect and zero restrictions. Once you step out of the salon, you can go back to your standard washing, styling and general life routine. 

Smooth and Silky Hair After Brazilian Blowout

To prove the point, we followed Agent R on her visit to 99 Percent Hair Studio, one of the first salons in Singapore to introduce BBO to its clients. Read on to see how the effects of BBO on her hair.  

Agent R's Brazilian Blowout Experience at 99 Percent


Hi, I'm Agent R, or @thebmbshxll on instagram. 

Fitness freaks might know me as a personal trainer, as well as the island's first International Federation of Bodybuilding and Fitness pro.

But while I take care of my body for work, I can't say I pay nearly as much attention to my hair. 

Damaged, Brittle and Frizzy Hair After Lots of Hair Dye

I've been a fan of lightened locks ever since bleaching my hair at a salon in 2016. I even started to take things into my own hands, going crazy with box bleaches and dyes.

Damaged, Brittle and Frizzy Hair After Lots of Hair Dye

The results were...mixed to say the least.

Damaged, Brittle and Frizzy Hair After Lots of Hair Dye

It wasn't the colour that got me panicking though.

I woke up one morning to find my hair so tangled, I couldn't even run my hands through them. 

Damaged, Brittle and Frizzy Hair After Lots of Hair Dye

Was it time to chop my long hair off? 

Damaged, Brittle and Frizzy Hair After Lots of Hair Dye

I hope not! As you can see, however, it has gotten quite out of control. 

I knew I needed to go to a professional.

Colour_Cut (Shan) by 99 Percent
Rainbow Pastel Blue Hair Colour by 99 Percent Hair Studio

The first salon that came to my mind is 99 Percent Hair Studio. If you don't already know, 99 Percent Hair Studio is voted one of Singapore's best hair salons for gorgeous bleached hair colours. While their rainbow / galaxy hair colours look beautiful, their professional work-friendly balayage looks absolutely stunning - as I can personally attest to; I went to them for a balayage hair colour that got me lots of compliments. On top of the beautiful colour, I remembered that my last visit came with a very good treatment that kept my hair silky for ages. 

So it got me wondering... could 99 Percent Hair Studio be my last bastion of hope? 

My First BBO at 99 Percent Hair Studio


I didn't make a specific request for any stylist so I was pleasantly surprised to have Jaron, the founder of 99 Percent Hair Studio attend to me. 

Hair Consultation at 99 Percent Hair Studio

On top of being the founder for 99 Percent Hair Studio, Jaron is also the ambassador for Wella hair colours and from what I hear, a skillful stylist who is highly respected in the hairdressing industry.

Within minutes of consultation, I could see why. Instead of diving straight into the hair service, Jaron took the time to get to know me and the problems I faced. While he did express surprise at how dry and tangled my hair was, Jaron was not in the least frazzled. 

Don't worry, your hair isn't as bad as you think.We've seen and dealt with much worse!~ Jaron

He explained that a number of their customers love to bleach their hair and so, it is pretty common for some of them to come in with dry, damaged and even tangled hair. Normal hair treatment is not sufficient, so for such cases, he tends to recommend Brazilian Blowout (BBO). Jaron reassures me that Brazilian Blowout is not rebonding; while it straightens hair, it does not alter my hair texture permanently or damage my hair further. Instead, it wraps my hair with keratin, making it easier to comb through. 

It is clear that Jaron knows what he's talking about so I'm just glad that he's here to help me take control this mess of hair. 

Step 1: Scalp Cleansing


So it turns out that the Brazilian Blowout is a complete treatment that comes in three separate steps:

Step 1 - Scalp cleansing

Step 2 - Brazilian Blowout treatment,

Step 3 - Leave-in treatment.

The first step is to create a squeaky clean base, prepping my crowning glory to best absorb the nutrients from the following treatment phases.

Hair Wash at 99 Percent Hair Studio

If we haven't mentioned before, 99 Percent Hair Studio is also the flagship salon for NIOXIN, so I was treated to thorough cleansing using NIOXIN scalp shampoo to purify both my congested scalp and tresses at the same time. 

Hair Wash at 99 Percent Hair Studio

It was a big bonus that a massage was part of the purification procedure.

Hair Wash at 99 Percent Hair Studio

I haven't had someone wash my hair so thoroughly for some time, so it felt darn good!

Step 2: Application of Brazilian Blowout treatment


Once that one was done, we moved to Step 2: The Brazilian Blowout Treatment proper.

Application of Brazilian Blowout Treatment at 99 Percent Hair Studio

A generous amount of rich cream, containing naturally derived keratins, was squirted into a basin, and then from there, luxuriously brushed through my tangles.

Application of Brazilian Blowout Treatment at 99 Percent Hair Studio
Application of Brazilian Blowout Treatment at 99 Percent Hair Studio

This was the part that I really took notice. My hair started to visibly smoothen out the moment the treatment was applied.

My hair never looks this cooperative this when it is wet, ever.

Application of Brazilian Blowout Treatment at 99 Percent Hair Studio

It did take a while to get through all my tresses.

My hair is long, and Jaron coated it layer by layer to make sure every inch of my mop would get its share of Brazilian Blowout bounty.

Application of Brazilian Blowout Treatment at 99 Percent Hair Studio

Step 2.5: Drying & ironing


Before moving on to the third step of leave-in treatment, Jaron dried and ironed my locks to prep it for the final serving of restorative nutrients.

Drying and Straightening During Brazilian Blowout Treatment at 99 Percent Hair Studio
Drying and Straightening During Brazilian Blowout Treatment at 99 Percent Hair Studio

Drier hair absorbs the leave-in ingredients better than if it was already saturated with water, so Jaron took the effort to first blowdry the hair. 

Drying and Straightening During Brazilian Blowout Treatment at 99 Percent Hair Studio

The hair iron then seals the nutrients into the hair and makes sure that the upcoming batch of leave in ingredients penetrates deep into the hair shaft. 

Drying and Straightening During Brazilian Blowout Treatment at 99 Percent Hair Studio

Glossy smoothness here I come!

Step 3: Application of leave-in treatment


Once my locks were properly prepped, it was time for the penultimate phase of the Brazilian Blowout. 

Leave in Treatment Brazilian Blowout at 99 Percent

A lush leave-in cuticle repair elixir was comprehensively brushed through my dried hair, to seal in the keratin treatment.

No washing required, I simply had to wait for it to do its work.

Leave in Treatment Brazilian Blowout at 99 Percent

Because my hair was now damp from the latest solutions, it was blow dried again, with gentle heat really helping to accelerate the chemical reactions that were forming a glossy coat over my locks.

Glossy Hair After Blow Drying at 99 Percent

And before I knew it, my tress-transformation was complete!

Damaged, Brittle and Frizzy Hair After Lots of Hair Dye
Glossy, Silky and Smooth Hair After Brazilian Blowout at 99 Percent Hair Studio
Glossy, Silky and Smooth Hair After Brazilian Blowout at 99 Percent Hair Studio

Blowout? More like blown away!

Glossy, Silky and Smooth Hair After Brazilian Blowout at 99 Percent Hair Studio

I loved how my hair had impeccable shine and smoothness, without volume and movement being sacrificed.

As a bodybuilder, I really didn't want to slog everyday creating definition and shape in my body only to have my hair hang completely limp and flat.

Glossy, Silky and Smooth Hair After Brazilian Blowout at 99 Percent Hair Studio

Instead, the Brazilian Blowout gave me oh-so-silky tresses that were as bodacious as my heart could desire.

And of course, they could be styled immediately, to rock lush curls...

Glossy, Silky and Smooth Hair After Brazilian Blowout at 99 Percent Hair Studio

...Or be worn straight to highlight their new mirror-like sheen.

Making the Best of BBO


Jaron also gave me really thorough instructions to prolong my crowning glory's new glow-up.

I was advised to use mild shampoos without sulfates and parabens to maintain the integrity of my new gloss-coating, and to blow dry my hair cuticles after each wash. He also mentioned that I could really max out the durability by using keratin hair masks, but that in any case I could return for a refresher treatment when the effects of this one started to fade, in about three months. 

Glossy, Silky and Smooth Hair After Brazilian Blowout at 99 Percent Hair Studio
Glossy, Silky and Smooth Hair After Brazilian Blowout at 99 Percent Hair Studio
Glossy, Silky and Smooth Hair After Brazilian Blowout at 99 Percent Hair Studio

Will I be back? You bet!

Just look at how soft and smooth my rebellious frizz has become, and you'll understand why I'm SO HAPPY with my new hair. 

Thank you Jaron and 99 Percent Hair Studio for giving me new tresses that feels all set to take on 2021~

Want to give the above Brazilian Blowout a try? 

99 Percent Hair Studio is giving away $50 voucher for all First Time customers (for use on weekdays only).

Enter this link to find out more. 

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