Best Black Friday Shopping Deals in Singapore 2020

Published on Nov 11, 2020

The celebration of Singles Day on 11 November may have spread from China to become a shopping festival in many parts of the world, but it's not the only international sale Singaporeans can benefit from. So if you didn't get to retail heaven via 11.11, relax and prepare for Black Friday - Another incredible discount day which may have originated in America, but is now beloved by shoppers worldwide (not least because you can get everything via international shipping nowadays).

To give you a headstart, our editors are going to share their favourite Black Friday sales with you below. We'll also keep adding to the list as we find more noteworthy offers!

Best Black Friday sale for Fitness Enthusiasts: Gymshark

Where: Online at

Sale: 20% to 50% off a wide range of collections 

When: From 14 November

If you love cosy activewear, you've probably heard of Gymshark and their affordable, breathable, functional and flattering workout gear. With constant high demand, they don't usually run sales...but when they do, they're big. This Black Friday's will be more massive than ever - They're starting the sale early, on 13th November, thus giving people a reason to celebrate Friday the 13th for a change! The only snag for Singaporeans: The sale launches at 3am on Saturday, 14th November in Singapore Time, but if you're a night owl, stay up and pounce on teh best deals.

Other perks of shopping with Gymshark: They ship to Singapore for free for orders above 99USD and have free 2-4 day express shipping for orders over 150USD. 

Some of the items we'll be gearing up to grab include:

  • The classic Vital Seamless sports bras, shorts, and leggings
  • The versatile Adapt sports bras and leggings
  • The highly-raved Flex cycling shorts
  • The old school Fit sports bras, shorts, and leggings
  • The cosy Ultra, Slounge, Training, and Studio collections
  • Items for men, because they've got a pretty impressive range of cuts and colours for gentlemen as well as ladies.

Best Black Friday Sale for Jewellery Junkies: Laura Bond Jewellery

Where: Online at

Sale: 15% off sitewide 

When: 23 to 29 November

If you want to treat yourself or a loved one to some affordable luxury after a tough year, consider some adornments in classic sterling silver or solid gold. Laura Bond Jewellery is an independent brand from the UK that boasts earrings for various types of piercings - cartilage piercings included -  made of the finest precious metals in classy, contemporary designs that go easily with every outfit. You can find basic studs, decorative flat back earrings for cartilage piercings, and the most darling huggie hoops.

One of our favourite thing about these beauties is their price.  Most pieces are in the £45 to £95 ($80 to $170) range and you can take home  premium 14k pieces for £150 ($268) or less. Even 9k gold is famous for its non-tarnishing properties, so these would serve as pretty great investments that your ears can enjoy for just about forever.

They'll be offering 15% off everything - the biggest discount they've offered all year - and they ship to Singapore with the reliable and speedy DHL so you won't have to worry about your beautiful bijoux getting lost.

Hot tip: If you subscribe to their newsletter, you'll be given early access to the sale!

Best Black Friday sale for Skincare Fanatics: IUIGA

Where: Online at

Sale: TBC

When: TBC

This home essentials store stocks skincare devices like facial steamers, pore vacuums, LED masks, and electric facial cleansing brushes, but at a surprisingly low price. The reason? IUIGA obtains its products directly from original design manufacturers who would otherwise supply them to name-brands as costly, marked-up products; thus cutting out the middleman and extra costs. While no official announcement has been made for a IUIGA Black Friday sale, they've previously had pretty incredible promotions celebrating Cyber Monday (the Monday following Black Friday), so we recommend you keep your eyes on their website and social media for when their already affordable devices have their prices slashed even further.

Best Black Friday sale for Beauty Lovers: Sephora

Where: Online at

Sale: 15% off everything on their Black Friday Deals page 

When: TBC

It's hard to find a Singapore-based makeup-lover who hasn't shopped at Sephora, with its almost unrivaled range of Western beauty brands. But just in case you haven't, there's no better time to check them out. They had some pretty attractive deals on Singles Day, but with such a huge American presence, they're amping things up further for Black Friday, announcing that they'll be running a 15% discount for all items on their Black Friday Deals page. While the promotions aren't live yet, you can already bookmark your favourite products to quickly snap them up once the sale starts.

Best Black Friday sale for Fashionistas: ASOS

Where: Online at

Sale: Up to 70% off sitewide 

When: 27 to 30 November

With nightspots reopening and the festive season on its way, you might be looking to swap out your 2020 stay-home style for more instagrammable getups. Well, leading fashion retailer is offering up to 70 percent off 850 different brands; with coats, jackets, sneakers, suits, heels, and photogenic party dresses all heavily marked down. Want to checkout the brand in advance? Enter 'outlet' into their search bar to buy what's already on sale, and see if you like the experience.

Best Black Friday sale for Oral Health: Zenyum

Where: Online at

Sale: $40 off Zenyum Sonic toothbrush

When: 27 to 30 November

Prep for a confident smile in those upcoming holiday photos by caring for your teeth and gums. Keep yours pristine while supporting local, by purchasing the sonic-powered toothbrush from proudly Singaporean establishment Zenyum. This rave-reviewed tooth-cleaning tool vibrates at 30, 000 times a minute - a speed that’s 10 times faster than an average electric toothbrush, and prompts you every 30 seconds so you’ll complete your brushing routine in two minutes flat. It also comes in three different settings depending on whether you want a deeper clean, or have sensitive teeth and gums that appreciate the gentle treatment. 

For Black Friday, Zenyum will be offering shoppers $40 off the Zenyum Sonic Toothbrush, making it just $49.90 and possibly the cheapest high-quality electric toothbrush on the market.

Best Black Friday sale for Assorted Gifts and Lifestyle Products: Walmart

Where: Online at

Sale: Sitewide sales

When: 26 to 28 November

Walmart sells everything you need, and everything you didn't know you did, ranging from tech to toys to kitchen finds and more. Last we checked, they were having sales on Ancestry DNA kits and psychedelic hoverboards. And while most of their stock is already fairly affordable, they will be rolling out special deals starting on 25 November at 7pm ET (8am on 26 November in Singapore). Even more promotions will be added online on Black Friday, 27 November at 12am ET (1pm on 28 November in Singapore). It's never been easier to be the owner of a new portable greenhouse or a shiny mini fireplace.

Best Black Friday sale for Techies: Best Buy

Where: Online at

Sale: Sitewide sales

When: From 22 November

Whatever your profession, this tech emporium will likely stock all your WFH needs, from JLab Wireless Earbuds to Dyson vacuum cleaners, and even massage guns to ease that computer-chair stiffness. For home-bakers and chefs, the KitchenAid Pro 5 Plus Series Bowl-Lift Stand Mixer will be on a whopping $300 discount, for a final price of 199.99USD. This Black Friday sale to help you build an arsenal that will take you through the new normal, so peruse Best Buy's Black Friday catalogue here.

Best Black Friday sale for homebodies: Home Depot

Where: Online at

Sale: Sitewide sale

When: From 6 November

Who cares about 11.11 when this homeware superstore has already begun its Black Friday sale? While certain hot items have already been snapped up, there's still a plethora of jaw-dropping deals, with discounted items including Christmas decor, home appliances, electric tools, cleaning supplies, bathroom essentials, furniture, and light fixtures; to help you transform your home (which is possibly also your office for the foreseeable future) this new year. You can find their full Black Friday catalogue here.

Our Top Tips for Successful Black Friday Shopping

1. You can shop from just about any online store with the help of parcel forwarding services

While we've listed a few of our favourite retailers for your shopping pleasure, the entire internet could be your retail oyster. Even if certain sites don't list 'Singapore' as one of their delivery destination countries, there are tons of parcel forwarding services that will happily help ship purchases right to your Singaporean doorstep. For example, vPost is having a special holiday sale (yes, even the forwarding service is having a Black Fridaysale) and if you sign up with them, they'll give you a custom overseas address that you can use when shopping with those retailers. vPost will then collect your parcels at that address, and forward your parcels from USA and China at a token fee of just $9.90. Just enter the code 'flatrate99' to enjoy the offer. 

Just note that conditions apply: Your packages have to weigh less than 500g, and you might also incur taxes for packages with a value of over $400. Read the fine print on their website.

2. Let your fingers be the fastest by creating an account with your favourite retailer

We know it can be annoying when websites constantly prompt you to create accounts before getting discounts, but all that can really pay off if you plan to shop with them on Black Friday. During the height of shopping season, sites often get overloaded with customers which can cause them to lag or even crash. Making an account will allow you to add things to your cart or wishlist with greater ease and speed, meaning you're one step ahead when it comes to grabbing coveted items. To expedite your checkout process still further, enter your shipping info so you'll have a saved address on the site. There's always the option of removing your information or deleting your account once Black Friday is over and done with!

3. Make a shopping list

With items flying off the shelves by the second, you don't want to waste precious time scrolling through the items on offer. Instead, take a few moments to check out available catalogues in advance. We recommend you make a list of what you intend to buy so that you can efficiently complete your wishlist and avoid impulse buys. Listing items will also help you make a more conscious decision on whether each product is a need, or just a want that you are unlikely to actually use much. 

3. Check your credit card provider for discount

Brands usually partner with specific credit card providers to offer additional discounts for card holders. Check for these to see if your VISA, Mastercard, or AMEX can score you additional savings.

4. Save your credit card details (or write it down for easy reference)

So, you've finally got everything in your cart. Wouldn't it be terrible if everything disappeared before you manage to check out, because the time limit has expired while you were trying to key in those impossible-to-remember credit card details? To keep check out quick and smooth, save your credit card details on your computer, phone, or on the website itself. If you're wary about having that information stored on the internet, instead keep a picture of your card, or your physical card close when you start shopping.

That's all from us - Wishing you great buys and happy holidays in advance!

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