10 Reasons Why Digital Perm is Trending Among Young Women in Singapore

Published on Jan 10, 2020
Eek, Perms are so Auntie!

That may have been the perception of perms 10 years ago but a decade on, things have changed dramatically. 

The advancement of perm lotions and techniques allow stylists to help create the ideal Hollywood Beach Waves the moment you wake up... all without much maintenance required!

That's not the only benefit of perms... 

Read on to find out why SO many young women are opting for perms rather than rebonding in Singapore now!

1. Curls are everywhere


From Korea to Hollywood, celebrities are sporting perms EVERYWHERE.

Trending Perm Emma Stone

Emma Stone kickstarted the trend for celebrity perms when her MUA posted mid-perm photos on IG, followed by Jaime King, Olivia Munn.

On the Cannes red carpet, we have Priyanka Chopra and Charlotte Gainsbourg sporting waves and even as recent as last week, we see curls making it into the Spring / Summer 2020 Fashion Week catwalk at the Julien Macdonald show. 

And of course, in the land where perms are commonplace, we see curls EVERYWHERE on the hair of our favourite celebs!

2. Perms need not be super curly


When perms started being easily available in salons, you could find big curls and smaller coils. Only recently did waves become more common because new perm techniques have been created to allow you to have soft waves that last.

If you want to go for a simple perm that adds more shape than curls to your hair, that's possible through C-curls, S-curls and loose waves!

Layered C Curl Perm by Style NA

Perm at Style NA Korean Salon @ Parkway Parade

3. Curls are surprisingly easy to manage


People think that curly hair constantly requires care, but it's actually much easier than that. You won't have to constantly wash, curl or style your hair - all you need is just to blow your hair dry and apply some curling lotion and you are done! 

Blow Dry Styling

4. Curls make your face look slimmer


By contouring your face with voluminous hair, your face will look smaller and slimmer in comparison. By opting for a side-swept look, you can also hide the wider or longer parts of your face.

We're all about embracing your looks and loving yourself, but if your hairstylist is able to give you a hairstyle that hides your insecurities and highlights your favourite face features, why not?

Slimmer Face After Curl

Pro Trim @ Jurong East JEM

5. Curls add an X factor that can't be achieved with straight hair


It doesn't matter what colour of the outfit you have on; waves will instantly spice up your outfit and add a personality that can't be achieved with straight hair. You'll also look more approachable and welcoming since it portrays a softer look.

Mermaid Perm by Pro Trim

Mermaid Perm by Pro Trim @ Takashimaya

6. Your hair will always look like it has lots of volume and texture


Overcome flat hair problems in Singapore by getting a voluminous look that lasts. Don't worry about the weather putting a damper on your hair because the perm will help your hair to stay in place!

Rebonding Perm by Style NA

7. It's incredibly versatile


It looks good short, medium or long hair because you can opt for different types or curls that will suit your face shape and hair length. Whether you have a long bob or waist-length hair, your stylist will be able to recommend a style that complements your face and body.

Big C Curl Digital PErm_Rebonding (Mari)

Style NA Korean Salon @ Parkway Parade

8. You don't need to spend lots of time with the curling iron


If you're going for curly hair by styling it yourself daily, you'll know the struggle of waking up an hour or two earlier than normal to wash, dry and curl your hair. And not to mention those accidental burns thanks to the curling iron.

With semi-permanent curls, you won't have to struggle with that anymore. Leave it to the pros and you'll be able to cut down your styling time significantly. Plus, it's also lower damage in the long run to go for a perm and treatment than to subject your hair to heat styling every single morning.

Gorgeous Big Wave Hair Perm by Pro Trim

Pro Trim @ Jurong East JEM

9. You'll wake up with gorgeous hair


We've mentioned this a few times, but perms are really easier to care for than most people think. With straight hair, you often have to style, comb and blowdry it to get rid of any kinks and frizz in the morning.

But with permed hair, your hair usually stays in the same shape and structure. Frizz and flyaways can be tamed with some serum and you'll be good to go!

Rebonding Perm by Style NA

10. Stand out in a crowd without being too attention seeking


Best of all? We love that curls can do all AND enhance your looks without being too loud. While it's nice to be bold, it's also convenient to have a hairstyle that easily suits all occasions. A digital perm can do just that because it looks effortlessly glamourous but still simple enough for your daily look.

Glamorous Perm by Pro Trim

Pro Trim @ Jurong East JEM

And for girls still in school, curls may just be the only way you can stand out! Hair colouring tends to be disallowed in most schools in Singapore but not as many schools have a rule against perms! 

Not sure what the process of a perm entails? We follow Agent YQ on her recent perm with her favourite Korean stylist at Style NA Korean Salon @ Compass One. Read on to find out more about her experience!

Agent YQ's Perm


Hello I'm Agent YQ. I graduated not too long ago and am now working as a para-counsellor. When there are people experiencing emotional issues and problems, I am available to provide a listening ear and guidance to support them through their difficulties. Though it can be emotionally draining at times, seeing them overcome their struggles and walk out of their shadows gives me much purpose to continue what I'm doing. 

When I find myself in need of a day off, guess where I'll be? 

Blow Dry Styling by Style NA

Yes - at the salon. 

For me, there's something very stress-relieving about a whole new look from a haircut, colour or a perm that lifts my spirits.

Unsurprisingly, this led me to be a regular reader of Beauty Undercover. This is the website that led to discover some of my favourite Korean stylists at Style NA Korean Salon @ Compass One and Pro Trim @ Ngee Ann City.  I actually go regularly to a stylist at Style NA Compass One till he left but very fortunately, I found yet another very talented stylist, Asha. She speaks English really well and I just connected with her the first time I had my hair cut by her. I've been going to her since then. 

The last time I went, I was discussing with her about the possibility of me perming my hair. I've permed my hair before but somehow didn't have the time to do so this past year. Seeing more people around me with curls made me think of perming my hair again. 

This is how my hair looks like now:

My Hair Before Digital Perm by Style NA
My Hair Before Digital Perm by Style NA
My Hair Before Digital Perm by Style NA

You can still see a little of the curls at the end, so its definitely due for yet another perm. 

Very fortunately for me, Asha was looking for a hair model for perm. She asked if I was keen to share my experience on Beauty Undercover - the very website I actually read about. And of course, my answer is a YES! 

So there we go. 

Step 1: Trim


For those who haven't permed your hair before, the first step is actually a haircut. 

Haircut by Style NA

Asha trimmed my hair ends and gave the hair a bit more texture. She also cut it so that the curls will be formed where she expected it to. 

Haircut by Style NA

Soft and bouncy curls, here I come!

Step 2: Application of perm lotion


Before the perm process begin, she applied a transparent plastic cover to my face to protect my eyes from the chemicals.

Application of Perm Lotion at Style NA

Next, Asha applied the perm lotion all over the hair. The perm lotion breaks the bonds so that it can be re-formed again later on. 

Application of Perm Lotion at Style NA

She didn't just leave me there while the perm lotion was processing.

Application of Perm Lotion at Style NA

Asha came back to check on my hair once in a while to ensure that the hair is sufficiently softened. 

Step 3: Curling the Hair


After 20 minutes, the solution was washed off. 

Application of Perm Lotion at Style NA

She dried my hair a little and with semi-dry hair, she began using small rollers to curl small sections of my hair.

Curling Process of Digiperm at Style NA

Small rollers were used at the top to give my root that extra oomph - yes this is root perm!

Curling Process of Digiperm at Style NA

For the rest of the hair, larger rollers were used to create looser waves for added texture and depth.

Curling Process of Digiperm at Style NA

Then, she connected the rollers to a machine to heat the curls up and fix those curls. 

Curling Process of Digiperm at Style NA

Step 4: Straightening the top


This is how my hair looks like after the rollers were removed

Straightening The Top During Perm for a Softer Look at Style NA

THIS.

Don't worry, the straightener in her hand would be used to make the curls less crazy.

Straightening The Top During Perm for a Softer Look at Style NA

Slowly, the curls transformed to look softer and more natural.

Step 5: Wash & style


After the wash, Asha went on to dry and style my hair.

Blow Dry and Styling at Style NA
Blow Dry and Styling at Style NA

What I liked is that Asha didn't do any fancy styling tricks and instead, simply dried my hair with the dyson and her fingers!

How I Look After Digital Perm at Style NA

She also shared some tips e.g. applying some curl lotion at the end for that extra definition.

Blow Dry and Styling at Style NA

Are you excited to see how my hair turns out?

A quick reminder of how it looked before.

How I Look Before Digital Perm at Style NA
How I Look Before Digital Perm at Style NA

And now after:

How I Look Before Digital Perm at Style NA
How I Look After Digital Perm at Style NA
How I Look After Digital Perm at Style NA
How I Look After Digital Perm at Style NA
How I Look After Digital Perm at Style NA
How I Look After Digital Perm at Style NA

Is it me or does the perm just look so gorgeous?

I've permed my hair before but it just didn't look LIKE THIS. 

How I Look After Digital Perm at Style NA

The curls are so bouncy, my hair actually looked healthier than before. 

How I Look After Digital Perm at Style NA

Thank you Asha for the awesome job! 

I'm over the moon with this perm and would highly recommend anyone to go to Asha from Style NA Korean Salon @ Compass One for an insta-worthy perm! 

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