6 Reasons Why Mystical Ash Purple is the Bright Hair Colour Trending in 2020

Published on Dec 04, 2019

Is it us or are we seeing more and more dusty lavender, ash violets and silver ash purple on our IG feed?

We talk to Kelvin from The Beauty Emporium by The Urban Aesthetics @ Raffles City and he suggests 6 reasons why that might be the case:

1) Violets Give Off a Dreamy, Mysterious Vibe... without being TOOO Sweet


There are some of us who adore pink but a majority of us may shy away from such a soft gender-biased colour because... it can look too sweet at times? Purple seem to hit that perfect balance of femininity, dreamy yet chic with a hint of inner strength.

Mystical Ash Purple at The Beauty Emporium by the Urban Aesthetics

Ash Violet by The Beauty Emporium by The Urban Aesthetics

Add some curls and you've got that mystery allure and sexiness all in one hairstyle!

2) It doesn't ring alarm bells at work


Ash lavender may be considered a light colour but go for the right shade and you can look perfectly professional.

Perfect for all you corporate trailblazers while still looking chic!

Ash Violet by The Beauty Emporium

Metallic Ash Violet by The Beauty Emporium by The Urban Aesthetics

3) Ash Violet is best for cool skin tones but options exist for warmer purprles


The most popular shades of violets right now happen to be violets with a hint of ash. This is most suitable for those with cool skin tones as it brings out the coolness in your skin and make you appear even fairer. 

No fear if you have a warmer skin tone though, you can still go for a warmer richer shade of purple to match your style.

4) Doesn't turn yellow easily 


On the colour wheel, purple is opposite yellow, explaining why purple shampoo, toners and dyes are used to counteract yellowing blonde hair. When you dye your hair purple, you annihilate all the yellow tones to give you a really ash tone. As it fades, the bronze tones won't come back that easily thanks to your purple base. 

5) Purple Colour Can Last for a Long Time


Of all the bright hair colours, purple is one of the few that can last for a long time. Even when the colour fades, you'll find that it is really easy to get it back as all you need to do is to apply some purple shampoo which will deposit the requisite purple pigments back into your hair!

6) You may not need to bleach your hair


If you choose to go for a darker violet or ash colour, you MAY not need to bleach your hair again, depending on your existing hair colour. 

You can even go for a lavender ombre so that the hair colour can last even longer!

Lavender Ombre by The Beauty Emporium

Lavender Ombre by The Beauty Emporium by The Urban Aesthetics

Keen to know how to get purple hair colours? We follow gamer @badabing on her visit to The Beauty Emporium by The Urban Aesthetics @ Raffles City to find out what the process is like!

@Badabing's Experience at Hair Illustrated


Hi, I’m @badabing, one of the first few females to enter the gaming industry professionally and am part of the @rsgresurgence professional e-sports team. For those who're keen, you can catch me on Twitch every Tuesday & Thursday at 8pm, and on Friday at 10pm.

Gaming is one of my biggest passions but make up is another. When I'm not gaming, you'll find me doing makeup for a wide variety of projects, including weddings and photoshoots! 

Here are some of my more memorable works:

There's a lot of leeway with regards to hair colour thanks to my chosen fields of work. I've tried ash green, pink, purple... whatever you can name, I've probably tried it before. My last hair colour was a brown though and it faded like this:

Faded brown colour before treatment
Faded brown colour before treatment

I'm familiar with the process of bleaching and fading but as you can see, the colour isn't the most flattering for me right now and my hair isn't the best of condition.

My previous hair colour was done at quite a well known salon in Bugis, which I felt offered okay value for the high price paid. But this time, I'm hoping to try something new. Perhaps a place where the stylists have good technique and where the colour can last for a long time. As I was introduced to Agent G IRL recently, I asked her for recommendations. 

Coincidentally, Hair Illustrated was looking for hair models for the famous Guy Tang #mydentity colours and she asked if I was keen to give it a go. 

It was the first time I heard about Guy Tang #mydentity but wow! 

If only my hair could look like that!

Unsurprisingly I said yes and arranged for an appointment on a weekday afternoon. 

Step 1: Consultation


The salon is located in Raffles Place and is tucked away in a corner, making it super private.

It also felt very atas but somehow cheerfully so with the marble décor, beautiful mirrors and the bright lighting.

The Beauty Emporium by The Urban Aesthetics
The Beauty Emporium by The Urban Aesthetics

The salon was already quite busy then, with a number of customers being served. The stylist who attended to me that day is Kelvin, a Singaporean stylist who has a lot of experience colouring and bleaching hair! 

Hair Consultation at The Beauty Emporium

He was very nice and friendly so we got off to a good start. 

I showed him a photo and asked if it was possible for me to achieve a light tone of ash purple. He didn't say yes or no immediately but examined my hair and asked me a few questions about my hair history. 

Hair Consultation at The Beauty Emporium

Ah therein lies the dilemma. As I couldn't stand the yellowness of my hair, I actually recently coloured it with a box dye to make it appear less yellow. However the box dye made the outcome more variable. I was however reluctant to bleach my hair as it would mean damaging my already dry hair even further. 

Instead of leaving it all to chance, the careful Kelvin suggested to do a test before deciding if we should go ahead with the bleaching.

So here we go!

Step 2: Treatment


The first thing we did however was to go for a hair wash to get rid of any dirt that is on the hair. 

Tokio Inkarami Pre Treatment for Damaged Hair

Knowing that my hair was pretty damaged already, Kelvin suggested doing Tokio Inkarami as a pre-treatment when I'm back at the seat.

Tokio Inkarami Pre Treatment for Damaged Hair

Tokio 0 and 1 were applied to the hair to strengthen the hair before the colour. 

Step 3: Colouring


Once the treatment was applied, Kelvin embarked on testing my hair for the colour.

To check if my hair can take in the colour without further bleaching, he did a test on a small section of my hair. 

Ash Purple Hair Colouring at The Beauty Emporium

He applied the colour and wrapped it in aluminium foil to avoid affecting the rest of my hair. 

Ash Purple Hair Colouring at The Beauty Emporium

After about 15 minutes, he checked the results.

Ash Purple Hair Colouring at The Beauty Emporium

The colour was not absorbing as well as he hoped so he suggested to do one round of light bleaching on the outer layer of my hair.

Ash Purple Hair Colouring at The Beauty Emporium

Soon after we washed it off

Ash Purple Hair Colouring at The Beauty Emporium

Then, we got back to the seat for the actual colouring. 

Ash Purple Hair Colouring at The Beauty Emporium

It took some time but finally the colour appear to be showing. 

Ash Purple Hair Colouring at The Beauty Emporium

To help the dye absorb faster, Kelvin applied mild heat onto my hair. 

Ash Purple Hair Colouring at The Beauty Emporium

Step 4: Washing and Styling


After about 15 minutes, it was time for my last wash of the day. 

Ash Purple Hair Colouring at The Beauty Emporium

Are you keen to see the final result?

Here's a quick reminder of how my hair looked before:

Before Hair Colour at The Beauty Emporium

And now after:

Before Hair Colour at The Beauty Emporium
How I look after getting an ash purple hair colour at The Beauty Emporium by The Urban Aesthetics
How I look after getting an ash purple hair colour at The Beauty Emporium by The Urban Aesthetics
How I look after getting an ash purple hair colour at The Beauty Emporium by The Urban Aesthetics
How I look after getting an ash purple hair colour at The Beauty Emporium by The Urban Aesthetics
How I look after getting an ash purple hair colour at The Beauty Emporium by The Urban Aesthetics

Pretty right, the colour?

If you think it looks pretty in photos, it was actually even more gorgeous in person when you can see the metallic hues from different angles. 

There is only one word for it: WOW! 

Despite trying purple hair colours before, I've never achieved this shade. 

So THANK YOU Kelvin and team from The Beauty Emporium by The Urban Aesthetics @ Raffles City to make it happen

Keen to give the above colour a try?

The Beauty Emporium by The Urban Aesthetics @ Raffles City is having the following promotion:

20% off All Services for First Time Customers

Terms and Conditions

  • Valid if you quote Beauty Undercover
  • Valid if you are a first time customer

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