When I first talk to a customer, I don't just think about what she needs to do today. In my mind, I'm already planning for the possibilities a few months and even a year later. This way, I can let her see different sides of herself she may not have discovered before!

Hidero
Salon DirectoratThe Beauty Emporium by The Urban Aesthetics @ Raffles City

The Beauty Emporium by The Urban Aesthetics @ Raffles City

Raffles City Shopping Centre

Hidero may have gone on stage to teach thousands and thousands of hairstylists around the world on latest hair techniques and worked on Hollywood A-listers (including Kim Cattrall from Sex and the City) but you'll probably not have realized that given his modest and sincere personality. 

Maybe because Hidero is totally not showy at all, customers are often positively surprised by his solid haircutting skills that delivers beyond what customers expect. It doesn't matter what type of hair texture you have as his previous experience in Japan, New York and Taiwan, working at reputable salons such as Gil Ferrer and Peter Cooper have more than equipped him with the necessary skills to cater to all hair types including Asian, Caucasian and even Afro. In fact, Hidero's skill and knowledge is often validated and emulated by stylists from all over Asia, having worked with top trainers from Vidal Sassoon to design a curriculum for Shiseido during his time as an Educator with Shiseido and Joico. 

Customers who are particular about haircut will love how his haircut will give your hair the bounce and movement with just enough layers without making it hard to manage. Haircut aside, he is very possibly among the best in Jargo for hair colours due to his strong knowledge about hair and characteristics of each hair product. He will design the overall haircut based on your face shape, head shape and fashion sense before pairing the right colour to bring out your best features. 

Although he is Japanese, his extensive experience abroad has helped him gain a strong command of English. Hence, miscommunication is not an issue with Hidero at all.

Overall, this is a stylist we find very easy to love due to his awesome skills and genuine personality!

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